Lawrence G. Little
Founder, Corporate Director
Lawrence G. Little, founder of Alternatives Funeral & Cremation Services® (the new name for Personal Alternative® Funeral Services), has a distinguished 45-year career in the British Columbia funeral industry.
Lawrence began his apprenticeship in the funeral business in 1971. After completing a two-year apprenticeship and Mortuary College, Lawrence received his Certificate of Apprenticeship and Certificate of Trades Qualification for "Funeral Directing and Embalming" and was issued his license by the Province of B.C.
In 1980, Lawrence began a six-year term as a Director of the British Columbia Funeral Association and served as Chairman of the Professional Education Committee, the Public Education Committee and Chairman of the Management Committee. Little has designed and conducted numerous funeral service training seminars and workshops throughout B.C., as well as international seminars for the International Order of the Golden Rule, an affiliation of funeral homes world wide.
Throughout his career, Lawrence has received several "Service Awards" for his contribution to funeral service and had served on numerous government and legislative Advisory Boards spaning his career.
Early in 1987, Little joined a large independent funeral company as their Regional Manager, overseeing the operation of eight funeral home locations, a crematorium, florist shop and monument company. In 1989, the company was sold to a funeral conglomerate based in the United States.
In April 1992, Lawrence established Personal Alternative® Funeral Services to provide consumers throughout the entire Lower Mainland and Fraser Valley with a comfortable, affordable and common-sense alternative to the escalating costs found in traditional funeral homes and Memorial Societies.
In 2009, Lawrence was elected to the Board of Directors of the prestigious Cremation Association of North America and served 3 years as a Director of the Board. British Columbia has the largest cremation rate (87%) of any jurisdiction in North America.
In 2011, Little rebranded Personal Alternative® Funeral Services to Alternatives Funeral & Cremation Services®, which serves 1,400 families annually and is the largest family owned funeral home in Western Canada.