Learn about our legacy and our commitment to serving families in their time of need.
Our commitment
At Alternatives Funeral & Cremation Services, we believe every family deserves compassionate guidance and unwavering support through life’s most challenging moments. Established in 1992, we are proudly Canadian and family-owned pioneering affordable funeral and cremation services across Metro Vancouver and Fraser Valley.
Our mission is clear: we place the families we serve at the heart of everything we do, upholding honesty, integrity, and compassion at every stage. Respect and dignity for those that have passed form the cornerstone of our service, ensuring their life is honoured meaningfully and thoughtfully.
Affordability has defined us as the original low-cost provider. By maintaining our ethical commitments, we offer clear pricing without compromising on quality or care. We deliver personalized service, meeting families precisely where they are with thoughtful suggestions and solutions tailored specifically to their needs.
Recognizing that comfort and confidence are essential, our Licensed Funeral Directors provide distinctive in-home arrangement services. This creates a supportive, pressure-free environment where families can comfortably gather, discuss options, and make meaningful decisions together. Families consistently share how this personal approach empowers them, ensuring they feel supported, informed, and secure in the decisions made.
For over 33 years, our goal has always been to be the go-to resource for families in the Lower Mainland when dealing with a death, raising the standard of care and service within the profession, and providing families a convenient, affordable & common-sense "alternative" to the traditional funeral home.
We truly are, the original Alternative.
Our heritage
Our story begins in Delta, B.C. on August 1, 1992 as Personal Alternative Funeral Services.
At that time, the Greater Vancouver and Fraser Valley areas of British Columbia certainly did not need another funeral home... but the consumer, certainly did. Back then, there was a rampant influx of large international funeral corporations purchasing local “Mom & Pop” owned funeral homes. This phenomenon was taking place all over North America and continues to this day.
This practice of “gobbling-up” independently owned funeral homes had a serious and immediate adverse effect for the consumer. Prices would literally double & triple overnight and hard-sell tactics employed. These large corporations trade on stock exchanges and are forced to generate exorbitant revenues for their shareholders. As a result, consumers were left with no “alternative” to the high prices.
With 21 years of experience in the funeral industry at the time, I saw an opportunity to make things easier for the consumer. So, I asked myself, “what if I could provide a convenient, affordable and common-sense “alternative” to the expensive typical funeral homes... especially those corporately owned?” With months of thought and planning, I did just that.
Our approach to serving the consumer would be “different” than what the consumer was used to. So, we chose a name that would be “different,” on purpose. ”Personal” because the death of someone close is a “personal” event and we provide a “personal” service; and “Alternative” because we provide a convenient, affordable common-sense “alternative” to the expensive typical funeral home. We would provide everything from a basic cremation to a complete Funeral Service with burial or cremation and do so at significantly lower costs.
On Saturday, August 1, 1992 we opened our first location in Delta, B.C. We offered the consumer real choice. We would go to the family’s home to make the final arrangements, rather than a family having to make that dreaded trip to a funeral home. For Services, we used community facilities such as churches, community centres, golf- course clubhouses, airport hangers, hotels. You name it, we have done a Service there. This allowed us to serve families throughout the entire Greater Vancouver area and Fraser Valley, right in the comfort & convenience of their own home.
In 1994, we purchased property in Langley, B.C. and built a new facility to accommodate our growth. We expanded that facility in 2007. While we have a fully licensed funeral home and crematorium, most families choose a Service in a place other than a funeral home. Since we travel to the family’s home to make the arrangements and use community facilities for services, the actual location of the funeral home becomes far less important.
Clearly our approach was welcomed, as our Alternatives location in the Lower Mainland of British Columbia became the largest independently owned funeral home in Western Canada, in terms of the number of families we are privileged to serve each year. In 2011, we rebranded our name to Alternatives Funeral & Cremation Services to reflect the many different people we serve, the changing trends in final arrangements, and the new Service options we have introduced to meet consumer demand for even more personalized events.
Just as our story began, whether you require a simple, dignified cremation without a Service, a Funeral Service with burial or cremation, a Graveside Service, Memorial Service, or a modern Celebration of Life, we will work with you to create a meaningful experience that is right for you, the deceased and your circumstances.
Lawrence G. Little, Founder
We understand this can be a very difficult time – and we're here to help.
Our compassionate team is here 24 hours a day, seven days a week to provide the support and understanding you need, helping you honour your loved one in a way that truly reflects their life and legacy.
Together, we can create a meaningful tribute that celebrates their unique journey, ensuring they are remembered with love and dignity.