Elden Conley

Elden Conley


Elden has lived and worked almost his entire life in Regina and area. Born and raised in Regina, he and his family moved in his early teens to a farm near Dilke, Saskatchewan. Growing up on the farm, he realized the value of hard work, honesty and integrity, and had a passion for independent business. This led to work in the service-based automotive industry for almost twenty years. The culmination of this career was the opportunity to own and operate automotive parts and repair shops in Regina and Hawaii, USA.

In 2004, wishing for a change of direction in career, Elden became employed in a Regina based funeral home part-time. He truly enjoyed serving the families on a more direct level, and became a licensed Funeral Director in 2007. 

In 2010, an opportunity to move to the small town of Raymore, Saskatchewan was taken and Elden welcomed the move back to the country. It was seen that Raymore and area would benefit from a local funeral business and in July of 2012, Conley Funeral Home was established in Raymore on main street in the historic former Goldfinch hardware store building. 

Elden is the owner of Alternatives Funeral & Cremation Services® in Regina. The Alternatives brand was established in 1992 in British Columbia and opened its doors in Regina in 2010.

Elden is an active member of the local community. He sits on the board of the Raymore Rockets hockey club, has sat on the board of the Raymore United Church and the Raymore Protestant Cemetery. He also is the past caretaker of the cemetery during the summer, and is an active member of the Royal Canadian Legion, Semans Branch #108. 

He’s an avid collector and trader of antiques. Fishing, researching local history, and times with family and friends are also important to him.


Heather Scherle

Heather Scherle

Assistant Manager

Heather has always had a taste for new and unique experiences. After graduating from Regina's Sheldon Williams High School, she worked as a nanny in Paris for a year. Once back in Saskatchewan, she waitressed for another year to save up enough money to move to Montreal where she lived for 15 years. There she graduated from Concordia University with her BFA (Bachelor of Fine Arts), relishing using her French while working in various creative fields.

Moving back to Regina in 2012, she entered the Canadian College of Funeral Service in 2018. After 3 years of Internship, Heather became a fully licensed Funeral Director in 2021.

Heather's dynamic background has fostered an appreciation for being around and meeting new people. She considers funeral service to be one of the greatest privileges of her life, allowing her to guide and walk with individuals during a difficult time. Naturally caring, Heather is very committed to achieving and maintaining the highest level of work standards. 

Among her favorite things to do outside of work, Heather enjoys taking trips with her husband George, fitness and home projects as well as movie nights.

Heather is very proud to now be the Assistant Manager of Alternatives Funeral & Cremation Services.

Madison Webster

Madison Webster

Licensed Funeral Director

Madison was born and raised in Indian Head, Saskatchewan where she is surrounded by her large family and many friends. Coming from such a loving environment, she chose to put her love and compassion towards the grieving, and entered the Saskatchewan Polytechnic Funeral Service School in 2020. Madison become a fully licensed Funeral Director in September 2023.

Madison’s “call” to become a Funeral Director was born out of a unique experience.  In 2019 she witnessed a car accident immediately in front of her while driving, and instinctively stopped to help. Madison found a little girl thrown from the car in the accident, laying in the snow, badly injured. There were others in the vehicle that had sadly died in the crash.

Laying injured at the side of the road in a snowbank, Madison picked up the little girl and placed her on her lap and comforted the child and kept her warm until medical help arrived.

For Madison at the time of the accident, it was her “fight or flight” instinct that kicked-in. She was so proud to fight  for that little girl & her family after the great loss this young child now had to overcome. As it turned out, it was this incident that guided Madison on the path to becoming a licensed Funeral Director. 

After going home and replaying the accident scenario, Madison decided, in that moment, that she wanted to be a grieving person’s steady hand. Her decision was made… and her path to becoming a Funeral Director was on its way.  

Outside of work, you can find her hanging out with those she loves and binge-watching documentaries.