Alternatives Funeral & Cremation Services® began in Western Canada in 1992 as Personal Alternative® Funeral Services, with the goal of providing consumers with a comfortable, affordable and common-sense alternative to the escalating costs found in many funeral homes.
From the inception, our business model of going to the family in their own home to make final arrangements has become very successful. Other funeral providers discovered our system, resulting in the establishment of Partner Locations in various cities including, Lake Country, Vernon, Armstrong, and Trail in British Columbia, in Calgary and Red Deer in Alberta, and in Regina, Saskatchewan. And we are pleased to welcome the latest Partner Location in Victoria, British Columbia.
From our humble beginnings in Vancouver and the Fraser Valley, we have now grown with our Partner Locations to serve over 3,000 families every year.
Our new name, Alternatives®, reflects the many different people we serve, the changing trends in final arrangements, and the new services we have introduced to meet consumer demand for an even more personalized event. And while our name has changed, the same strong ownership and management structure remains the same.